Search Engine Optimization (SEO) | SomCom

Search Engine Optimisation

SEO

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Latest Case Study

Case Study

SomCom were given the task of creating a distinctive new brand for 2012 which can be applied to a wide range of collateral material including print, exhibition and online items.

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Our Process

Our Process

SomCom follow a structured process to ensure that all of our projects are delivered to our clients specifications and schedules.

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